At the recently held Lakme Fashion Week X FDCI, Chola the Label presented the ‘Let’s Play’ collection was a vibrant celebration of individuality, offering a rich palette of colors and textures.
From timeless black and whites to dynamic shades like matcha, mustard, reds, blues, and oranges, each piece exudes a playful spirit. Handwoven tribal fabrics and ikats add depth, while denim patchwork injects youthful energy.
In commitment to conscious fashion,
Chola
the Label has crafted each garment using locally sourced fabrics, prioritizing organic cotton and 100 percent linen. The collection boasts versatile silhouettes, from fluid drapes to structured jackets, inviting wearers to experiment and create unique looks. Frills and playful details add a touch of whimsy, complemented by the brand’s signature 1-minute sarees, offering a contemporary twist on tradition.
The theme of the show was tea party. Talking about her collaboration with Chola, Dr. Rupali Ambegaonkar, the Business Head, Tea Culture of the World said, “Our connection with Chola’s design represents the embodiment of modern femininity. Their style, which is casual yet elegant and sustainable, resonates deeply with our philosophy. Similarly, our tea brand has a contemporary approach to tea culture, departing from conventional norms towards a more modern lifestyle. We prioritize sustainability through our fair trade practices and the use of completely biodegradable materials, such as soil-infused tea bags.”
She further adds, “This collaboration serves to mutually nurture our shared philosophies, fostering a synergy that enriches both brands. Moving forward, we look forward to our future collaboration as we align in our commitment to sustainability and modernity, seeking to innovate and inspire in our respective creative endeavours.”
Encouraging wearers to embrace their uniqueness and enjoy fashion,
Sohaya Misra’s
collection rejects trends and celebrates personal expression. It encapsulates the brand’s philosophy that confidence and comfort supersede fashion norms. With fabric taking center stage, every piece in the collection tells a tale, inspiring wearers to express their true selves effortlessly.
Tea culture of the world has seamlessly integrated with fashion, influencing trends and design aesthetics. Rupali Ambegaonkar adds, “We embody this fusion, treating tea culture as a lifestyle and a fashion statement. This intrinsic connection between tea culture and fashion highlights our commitment to merging tradition with modernity, creating designs that are both classic and trendy for tea and fashion enthusiasts alike.”
Talking about her inspiration for the show, designer
Sohaya Misra
of Chola the label said, “Drawing inspiration from the Japanese tea ceremony’s principles of harmony, respect, purity, and tranquillity, our collection aims to embody these values while celebrating sustainability and self-expression. With a focus on locally sourced fabrics and playful designs, we invite everyone to embrace their uniqueness and let the clothes be an extension of their personality.”